World Sight Day 2018 on October 11
WestGroupe: WithoutMySight Challenge
(Montreal, QC) – WestGroupe is marking World Sight Day on October 11, with Optometry Giving Sight, and in partnership with the CNIB Foundation (Quebec). This year WestGroupe is launching its campaign, the #WithoutMySight Challenge along with Champions who are blind and vision impaired to raise awareness and understanding of what life would be like without sight. Coinciding with World Sight Day, an annual day of awareness and action.
The World Sight Day Challenge is a way to bring the global community together to help end avoidable blindness and vision impairment to help comprehend what challenges our Champions go through on a daily basis. More than 1.2 billion people around the world who are blind or vision impaired have limited access to an eye exam and a pair of glasses. This includes millions of children whose future depends on vision correction to learn at school.
“WestGroupe is pleased to be partnering with Optometry Giving Sight and CNIB Foundation (Quebec)”, says WestGroupe’s President, Michael Suliteanu. “We are dedicated to a nurturing partnership that will not only promote healthy vision but also hope for a world where universal access to quality vision care services is both affordable and accessible to those in need.”
“Take the #WithoutMySight Challenge and support Optometry giving Sight. Join our Champions Hani Mouila, 2nd year engineering student at Ryerson University and member of the Prime Minister of Canada Youth Council, and David Demers, Executive Director of CNIB Foundation (Quebec), in taking the challenge.”
Both Hani and David overcome barriers everyday as blind and vision impaired individuals. With WestGroupe they are challenging everyone to complete a daily task, or routine for example, making coffee, applying makeup or making a sandwich blindfolded. Participants in the challenge will record a 30-second video of them attempting their chosen task blindfolded, donate to Optometry Giving Sight, nominate three people and upload their video to social media tagging @WestGroupe and using the #WithoutMySight Challenge.
“Help us raise funds for affordable and accessible eye care for the world’s most vulnerable children! Support Optometry Giving Sight by participating in the challenge.”
Established in 1961, WestGroupe is family owned and operated with over 55 years of industry insight. The mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow the customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including Fysh, KliiK denmark, Evatik and Superflex.