New trade show of SILMO

New concept Specs and the City

Specs and the City - Logo
New trade show format: Specs and the City

SILMO and its partners have been developing various event formats to complement the Paris show. The global pandemic now inspired them to create the “Specs and the City” concept: several smaller showrooms in one city, starting in August at several locations in Europe.

With large gatherings of people banned in a single showroom, what if a city hosted several small spaces for high-end individual meetings? Copenhagen Specs and SILMO introduce a new event in their family of events: Specs and the City.


The principle: decentralization

The concept: over the course of a weekend, participating brands and companies will welcome customers and potential customers to showrooms they have set up in a defined area at one of the event’s partner hotels to make it easier to get there on foot or by bike. Using a special app, visitors can easily organize their weekend, alternating between meetings with exhibitors, cultural excursions and gourmet meals.

“Specs and the City” takes a fresh look at industry meetings, transforming them into a “unique experience in each of the host cities, which will showcase all their charm and treasures to welcome the ophthalmic community,” organizers explain.

Specs and the City: the dates

Specs and the City Season 1 kicks off soon. The scheduled dates:

  • Copenhagen / Denmark, August 20-22.
  • Valencia / Spain, October 1 to 3
  • Antwerp / Belgium, October 8 to 10
  • Cologne / Germany, October 16 to 18
  • Tallinn / Estonia, October 22 to 24

Further information at


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