The Mido organizers’ attempt to have the anniversary event take place this year after all, with a new date at the beginning of July, has failed, as Mido president Giovanni Vitaloni announced yesterday. The 50th edition of the Milan optics trade fair has been postponed until next year, again at the usual rhythm shortly after opti: February 6 to February 8, 2021.
President Giovanni Vitaloni: “As you are aware, over the last few weeks, the COVID-19 public health crisis in Italy and around the world has continuously worsened. After the USA, Italy has been hardest hit and will soon be forced to come to grips with the colossal social and economic damage incurred. Global expansion of the crisis and its duration far beyond expectations for an end to contagion, make quantifying the damage nearly impossible.
As uncertainty surrounding the pandemic continues, it is difficult to imagine that the conditions exist to optimally stage an exhibition like MIDO in 2020, which requires the efforts of a complex organizational machine, and involves international travel and large-scale investments.”
Mido: Difficult Decision
“Fueled by optimism and a positive attitude, and hoping the outlook would improve, we have worked energetically to maintain the new dates for the show. Today, however, we made the difficult decision to further postpone MIDO 5Oth Edition.
Another choice we had hoped we would never have to make but, once again, our sense of responsibility prevailed over business concerns, making it our first priority to safeguard you, exhibitors, buyers, stakeholders, our staff and all the people involved in organizing, managing and running the event.“
The 50th edition of MIDO will be held Saturday February 6 to Monday February 8, 2021 at Fiera Milano Rho.