Eyewear gets “real” again with the 8th edition of DaTE. Set to open in Florence on September 19, for the first time, buyers, opticians, manufacturers and media will meet face-to-face in a physical place: the Stazione Leopolda.
All contagion-prevention standards will be implemented, in compliance with the measures set by the Italian Ministry of Health. The show will feature Italian and international exhibitors – the list of brands will be announced next week – and is the eyewear industry’s first European trade show in the Fall of 2020.
“We hope the 2020 edition of DaTE will be the first of many opportunities to relaunch our industry which, although experiencing difficulties, has shown resilience and strength in adversity “, remarked Giovanni Vitaloni, President of DaTE. “Today, more than ever, we need to rediscover the tangible values and efficacy of human relations in a “real” setting. This is why we decided to go forward with the show, the first European event catering to our industry. It is a crucial opportunity to lay the groundwork for things to come, a trial run and a positive sign for all of our stakeholders. We look forward to seeing you come out in force, ensuring you an entirely safe show.”
Registration is open. Visitors will receive their digital admission pass via email, allowing access to the show.