Fair from 24 to 26 February 2024

Celebrating a decade of 100% Optical

UK optical trade show 100% Optical will open registration for its biggest ever event from 24-26 February 2024 in September. The tenth event for opticians and optometrists in the UK at ExCeL in London will additionally celebrate with the debut of the concurrent 100% Ophthalmology.

100% Optical 2023 Catwalk
100% Optical 2023 Catwalk (Image: 100% Optical)

“100% Ophthalmology” is designed to provide visitors with a range of opportunities to network and exchange ideas with other parts of the ophthalmic community. “The event is free to attend for ophthalmologists and their teams, and a tailored education programme will be on offer. In addition, the latest equipment and instruments will be presented at the exhibition,” said the organisers.


100% Optical anniversary programme

With over 200 exhibitors, over 10,000 opticians and eyewear enthusiasts from around the world will gather for the three-day celebration in February 2024 to mark the show’s tenth anniversary. On board as sponsors are Specsavers, CooperVision, Johnson & Johnson, Haag-Streit UK, Carl Zeiss, Spa Medica, Olleyes and Nikon, and as always, 100% Optical is supported by industry organisations AOP, ABDO, OSA and AIO.

Among the events visitors can expect to see are:

  • Main Stage – featuring an educational programme curated by the AOP;
  • Future Practice Hub – featuring topics such as diagnostics, dispensing and clinical skills;
  • Dispensing Workshop – a space where visitors can experience first-hand how frames are made and fitted;
  • 100% The Studio – a dedicated area sponsored by Nikon to showcase a collection of the world’s most inspiring brands, including both independent and luxury eyewear;
  • Optical Academy – sponsored by SpaMedica, offering accredited continuing education for the entire practice, from optometrists to practice managers;
  • Live Catwalk Shows – throughout the three days, this fashion-focused area will showcase the latest trends from exhibitors and their brands.

Submission deadline for the Love Eyewear Awards

There’s also news on the Love Eyewear Awards 2024, as next year will see new categories and a new judging panel. The submission period for the awards, which recognise eyewear designers, manufacturers and retailers at 100% Optical, starts on 11 September 2023 and ends on Monday 4 December 2023. Nominees will be announced on Monday 22 January 2024 and the awards ceremony will take place on the catwalk on the last day of the show.

Being a beacon for the world of optics

Nathan Garnett, Director of the Show, says: “We’ve learned so much about the optical industry over the past decade and can’t wait to celebrate the hard work, innovation and creativity the industry has to offer and provide even more opportunities for both visitors and exhibitors to educate, inspire and network during our 100% Optical 2024.”

100% Optical 2023 Main Stage
100% Optical 2023 Main Stage (Image: 100% Optical)

He added: “As we celebrate a decade since our first 100% Optical event, this event is special to us and will be bigger and better than ever before. Our efforts with eye care specialists to join forces and collaborate with optometrists, opticians and the wider optical industry will give visitors another important reason to visit and celebrate with us. We’ve always wanted 100% Optical to be a beacon of inspiration, recognition and innovation for the world of optics and eyewear, and our anniversary exhibition plans to highlight all these areas and more.”

For more information about 100% Optical, visit


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