From 22 to 24 January 2022

100% Optical: Focus on innovations

A host of exciting and innovative new products will be showcased at next year’s 100% Optical from 22-24 January when the UK’s biggest optical show returns in 2022. 200 exhibitors will be at the show at London’s ExCeL – some for the first time.

100 Prozent Optical 2020
100% Optical returns from 22-24 January 2022 ( Image: 100% Optical 2020)

The eighth edition of the show will feature even more international brands in eyewear, equipment, lenses, business services and audiology, including new exhibitors such as La Marca, Düsseldorf Eyewear, Hublot, Bonavista, Nine Eyewear, Bellinger and Centrostyle. Among the new products presented are many sustainable products, digital innovations and premieres of special eyewear brands.


Nathan Garnett, Event Director of 100% Optical in London: “New products are a key focus of 100% Optical. Europe’s fastest growing event for opticians brings together 10,000 opticians from around the world. It’s the first opportunity for the industry to come together in two years – and with the last few stands still available to book, the show is set to be the best yet.”

100% optical 2020 - Taylor Morris Eyewear
Focus on new products (Image: 100% optical 2020 / Taylor Morris Eyewear)

Programme of 100% Optical

But there will be even more in the way of programme and information at 100% Optical:

  • Future Practice Hub – four rooms where industry-leading content will be delivered.
  • Dispensing Workshop – a room where visitors can experience first-hand how frames are made and fitted.
  • Design Arcade – an area to discover the latest trends from emerging and established eyewear brands.
  • Live Catwalk Shows – three times a day, the latest trends will be presented by exhibitors and their brands.


Visitors can register now for free at The seminars on the three days can also already be booked.


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