12-14 January at ExCel London

100 Percent Optical: A Place to discover Innovations

100 Percent Optical: It kick-starts the New Year by opening its doors slightly earlier, between 12-14 January at ExCel London, and the optical fair will be the place to spot new looks and discover new brands, innovations and new opportunities in one of the fashion capitals of the world.

100 percent Optical 2018 - Crowds


Show sections of 100 Percent Optical


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall. See the full list of equipment exhibitors here

100 percent optical - Equipment

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.

Whats On

100 Percent Optical brings together a unique programme of content, providing a wealth of education, advice and inspiration for all eye care professionals. With over 100 hours of CET available, three daily fashion shows, hands-on workshops and free one-to-one consultations with industry experts there really is something for everyone.


To register and to get your free ticket click here

Take a look at the 100 Percent Optical Magazine here


More information about 100 percent optical


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